International Webinar: AI-Native Marketing
Bengaluru, Karnataka – 20 August, 2026: The Department of Tourism Management, CHRIST (Deemed to be University), Bannerghatta Road Campus, organized an International Webinar on “AI-Native Marketing: How Next-Gen Leaders can Build, Scale, and Monetize Tech-Driven Business Models.” The session was conducted for students to explore the growing influence of artificial intelligence in modern business and marketing strategies.
The webinar was led by Mr. Harsha Herebasur, a professional associated with Technology, Commercials, and Deal Pricing at Vodafone UK. Drawing from his international industry experience, he shared valuable insights into how AI is transforming business operations, customer engagement, pricing strategies, and digital marketing practices across industries.
The session highlighted the concept of AI-native businesses, emphasizing how organizations can leverage emerging technologies to create scalable business models, improve decision-making, and generate sustainable growth. Students were introduced to contemporary trends in artificial intelligence, digital innovation, data-driven marketing, and entrepreneurship in a technology-enabled business environment.
Through real-world examples and industry perspectives, participants gained a deeper understanding of the opportunities and challenges associated with AI adoption. The webinar encouraged students to think critically about the future of business leadership and the skills required to succeed in an increasingly digital and technology-driven marketplace.
The event successfully bridged academic learning with global industry expertise, providing participants with practical knowledge of AI-enabled business transformation and preparing them for the evolving demands of the modern professional landscape.
About PATA India CHRIST University Student Chapter
Founded in 2020, the PATA India CHRIST University Student Chapter serves as a platform for experiential learning, industry engagement, and professional development. Through educational visits, heritage explorations, workshops, and networking initiatives, the chapter seeks to nurture responsible tourism professionals while promoting sustainable and culturally sensitive tourism practices.
Reach out to PATA India CHRIST University Student Chapter:
Instagram: @pata_cu_
Facebook: @patachristuniversity
LinkedIn: @patachristuniversity
Email: patacustudentchapter@gmail.com
For more information, please contact:
Dhanyatha, Chairperson
Email: dhanyatha.g@bbattmh.christuniversity.in
Shatakchi, Vice-Chairperson
