Complementary to the release of PATA Issues and Trends (1H 2026): How Travel to APAC is Changing in an Uncertain World, this article covers key trends and travellers’ perceptions worth keeping a close eye on.

Complementary to the release of the Asia Pacific Visitor Forecasts 2026–2028 and the recent webinar on the outlook of APAC tourism, this article covers travel trend highlights, possible obstacles and opportunities, and expected sub-regional recovery/growth patterns. Read now.

The China-Thailand Cultural Tourism Industry Summit on July 1 highlighted the importance of deepening collaboration to promote cultural tourism, with key insights from PATA Chair Peter Semone and CEO Noor Ahmad Hamid. Over 40 GTERC delegates visited PATA HQ to reinforce partnerships and discuss future collaborative efforts.