The value of the tourism sector has dramatically changed with the start of global recovery, one of those being “reimagining” and “rethinking” tourism with the focus on the locals. This has been in the core of Azerbaijan’s tourism since the country embarked on its community-focused strategy back in 2018.

Learn more about Azerbaijan’s reimagined tourism in this blog.

PATA CEO Liz Ortiguera shared a message with the PATA community on November 2, 2022, with recent updates on revived travel in the Asia Pacific.

We’ve had the pleasure to welcome new staff who joined us as Intern Associates and helped us through the forth quarter of 2022. Get to know them and their experience at PATA!

We are excited to introduce six new members join the PATA community! Find out more about the services they are providing.

In September 2022, PATA and other eight partners for the Tourlink project got together in Phuket and Chiang Mai to deliver training on sustainability standards and best practices to over 250 tourism businesses and suppliers. PATA's workshops focused on training businesses how to reduce food and plastic waste in their operations. Read more about it in this blog.

The PATA Annual Summit (PAS) is finally back in-person in Ras Al Khaimah, UAE after a 3-year hiatus! The three-day event featured four breakout workshops, 16 main stage sessions, various destination tours, two mobile photography workshops, and a sustainability leadership forum that united 21 senior government and travel industry leaders from the public and private sector in Asia and beyond.

The publication ‘Promoting Gender Mainstreaming: Recommendations for vocational training centers in ASSET-H&C network’ outlines how we can promote and sustain gender equality in the tourism industry, with practical examples that offer applicable and actionable suggestions on gender-mainstreaming.

We are excited to introduce seven new members join the PATA community! Find out more about the services they are providing.

PATA CEO Liz Ortiguera shared a message with the PATA community on October 10, 2022, with a brief roundup of a few of the markets making great headlines.

CHORUS Podcast aims to promote new ideas, values, and best practices in the fields of sustainability in travel and tourism through conversations with opinion leaders who share the same passion. You can find episodes featuring PATA Members here in this blog!

On September 20, 2022, IKEA announced that it has halved its food waste, achieving its ambitious timeline to adhere to and go beyond the UN 2030 Goal. Started in 2017, Winnow and IKEA teamed up to implement the Waste Watcher programme across its stores to tackle food waste through Artificial Intelligence. Over 2021, Winnow and IKEA scaled Winnow's Vision AI to 30 countries, from Japan to Canada. A global movement was built, and we saw food waste reduced on a massive scale. 

We are excited to introduce eight new members join the PATA community! Find out more about the services they are providing.

PATA CEO Liz Ortiguera shared a message with the PATA community on September 9, 2022, with perspectives on boosting the travel staff’s engagement and retention and updates on PATA’s recent work.

PATA started a collaboration with UNESCO to help build the capacity of tourism and hospitality businesses towards plastic waste reduction and community empowerment. Find more about the course "Targeting Zero Plastics in Hospitality and Tourism Businesses- with UNESCO, PATA & Expedia Group" in this blog.

PATA's Resilience Forum that took place on August 24th provided a great opportunity for destinations to better understand the available financing and investment opportunities for increasing resilience and sustainability. It also presented the key lessons learned from the Tourism Destination Resilience Programme. Read more about it in this blog.