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2026 Coastal Tourism Destination Exchange Event


  • The Ritz-Carlton Sanya, Yalong Bay Hainan China (map)

Organised by the Sanya Tourism Board (STB) and supported by the Pacific Asia Travel Association (PATA), this gathering convenes under the theme "Sustainable Development of Tourism Destinations."

The event brings together global tourism leaders, destination authorities, international organisations, and industry stakeholders to exchange actionable insights, showcase best practices, and shape the future of sustainable travel.

Attendees will participate in a comprehensive programme, including an Opening Ceremony with keynote addresses, destination case studies, targeted networking, and the official introduction of the CTDA. Beyond the plenary sessions, participants will take part in curated destination inspections and thematic salons across Sanya.

The agenda and field experiences are structured around four dedicated tracks:

  • Track A:  Sustainable Nature-Based Destinations

  • Track B: Sustainable Cultural Tourism Destinations

  • Track C: Sustainable Resort Destinations

  • Track D: Sustainable Resort Destinations

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WTM London 2026

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Live Webinar | West Asia: Where Next?