Authored by TCI Research, PATA’s latest release of Issues & Trends dives deep into the COVID-19-related social web conversations and reveals its impact on the Asia Pacific destinations’ e-reputation and what they are telling us about the prospect of tourism recovery.
Complementary to PATA Members, the report is now available on PATA Store.
“When you talk, you are only repeating what you’ve already known, but if you listen, you may learn something new,” – Dalai Lama
That’s the case with TCI Research, a leading Travel Data Intelligence Agency, who uses social listening tracker (TRAVELSAT Sentiment Index) to analyse social web conversations and gain insights on COVID-19 impact on Asia Pacific tourism.
Since January 1, 2020, over 20 million tourism and travel-related social web conversations, generating 1.1 billion engagements, have mentioned COVID-19. This has spread negative stories around hundreds of travel destinations, verticals and brands globally.
While a positive rebound is taking place and travellers start dreaming and planning again, destinations’ reputation today – as mirrored by the media, consumers, citizens, brands and official stories – will fuel travellers’ choice tomorrow.
Authored by TCI Research, a leading Travel Data Intelligence Agency, Issues & Trends Volume 25, 1H2020, dives deep into the sentiment which reflects the state and dynamic of destinations’ e-reputation as expressed through global web social conversation channels at large, i.e. shared by media, consumers, companies, citizens, brands and officials posting and reacting online to facts and opinions in the context of travel and tourism.
Titled “Restoring Post-COVID-19 APAC Travel and Destinations’ E-reputation,” the report reveals the negative impact of COVID-19 on the Asia Pacific destinations’ e-reputation and what social web conversations are telling us about the prospect of tourism recovery, plus 19 suggestions to combat the COVID-19 impact on your reputation.
The report is now available on PATA Store. Please note that it is complementary to PATA Members.
About the author
TCI Research is a leading Travel Data Intelligence Agency awarded by UNWTO and trusted by over 100 destinations, travel brands and organizations globally. TCI fuels destinations’ success through data, setting global proprietary standard analytic solutions for all-size DMOs and travel verticals, with a focus on visitor experience, destination reputation and resident sentiment, combining hybrid analytics sourced from surveys and social/big data.