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Virtual PATA Destination Marketing Forum 2021

Wednesday, November 24, 2021, 9:00 AM - Friday, November 26, 2021 | 5:00 PM | Time Zone: GMT+8

Featured Destination: Kuching, Sarawak, Malaysia

As DMOs across the globe continue to rebrand from destination marketing organisations to embrace the importance of being destination management organisations, the Virtual PATA Destination Marketing Forum 2021 celebrates this trend with the theme of 'Experiences that Inspire.' It builds upon the global movement towards purposeful travel, wherein visitors share a vision of doing more for themselves and others.

This event invites industry professionals and visitors to continue taking ownership of their travel experiences and create bigger impacts for their host destinations and communities during their personal journeys for self-development. By helping visitors stay informed of their choices and actions, destinations can help cultivate the next generation of inspired travellers for the post-pandemic era.

Make sure to join the Virtual Tours sessions for opportunities to explore Sarawak, Malaysia - and you can win one of 10 great prizes sponsored by Sarawak Tourism Board!

 

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Overview Programme:


Fri, November 26

Thu, November 25


Morning

  • Presentation: Moving Beyond Destination Marketing to Destination Management

  • Destination Case Studies on Sustainability from Asia Pacific


Afternoon

  • Stories That Inspire

  • Presentation: Cardamom Tent Camp: How an Accommodation Looks to Change the World

  • Virtual Tour 1: Chase The Adrenaline


Morning

  • Experiences that Inspire - The Rainforest World Music Festival

  • Tourism Destination Resilience – The Path towards Sustainability

  • Virtual Tour 2: Tellian, The Soul of Mukah

  • Best Practices of COVID-19 Recovery


Afternoon

  • Virtual Tour 3: Embrace Heritage in Lawas

  • Presentation: Digital Marketing Master Class

 

Featured speakers include:


Dato Sri Haji Abdul Karim Rahman Hamzah, Minister of Tourism, Arts and Culture, Minister of Youth and Sports Sarawak

Datu Aloysius Dris

Former Permanent State Secretary of Ministry of Tourism, Sarawak; Former CEO, Sarawak Tourism Board

Dennis Ngau Chairman, Sarawak Tourism Board

Sharzede Datu Haji Salleh Askor CEO, Sarawak Tourism Board

Dr. Abdulla Mausoom

Minister of Tourism, Ministry of Tourism, Maldives

Dushan Wickramasuriya

Director, Marketing, Sri Lanka Tourism Promotion Bureau

Chattan Kunjara Na Ayudhya

Deputy Governor for International Marketing (Europe, Africa, Middle East and Americas), Tourism Authority of Thailand

Kadoi Ruluked Managing Director, Palau Visitors Authority

Liz Ortiguera CEO, Pacific Asia Travel Association

Damian Cook

Founder & CEO, E-Tourism Frontiers

Greg Klassen Partner, Twenty31

Willem Niemeijer CEO and Co-Founder, Khiri Travel

 

Robert Basiuk

Co-founder & Executive Director, Borneo Adventure; Co-founder, The Rainforest World Music Festival

Nicola Eliot Vice President, BBC StoryWorks

 

 

Sponsors

Virtual PATA Destination Marketing Forum 2021 is proudly supported by:

 

Destination Partners

 

Supporting Media Partners