Sustainability in tourism relies on the implementation of sustainable tourism policies, engagements of local communities, the promotion of sustainable practices in businesses, the heightening of tourist awareness, and collaborations among tourism stakeholders. 

Balancing preservation, people, and productivity can support the industry's long-term viability and contribute to the achievement of the United Nations Sustainable Development Goals. Through preserving natural and cultural resources, promoting the well-being of local communities, and fostering positive social and cultural transformation in destination societies, tourism can create a positive and long-lasting impact on productivity and quality of life of both tourists and locals. 

Aiming to serve as a knowledge platform for National Tourism Administrations, National Tourism Organizations and Destination Management Organizations, government officials, NGOs, industry practitioners, and academics to share trends and insights, research findings and practices, this year’s forum intends to deliver on the following objectives:

• To explore innovative approaches and best practices for balancing preservation, people, and productivity in sustainable tourism. 

• To foster collaboration and knowledge-sharing among stakeholders in the tourism industry. 

• To promote awareness and education about sustainable tourism among forum attendees and the broader general public.